National Park Reconstruction Plans

Copy: Arches National Park -It's not like we can make new ones

Copy: Giant Sequoia -It's not like we can make new ones

Copy: Yosemite Falls -It's not like we can make new ones

Here's a superb campaign in support of preserving America's National Parks - done by Y&R. Creating blueprints and reconstruction plans for things of nature is ridiculous, but the scary part is, it doesn't seem that far off into the future. These ads have a dooms day feel that appeals to reason rather than preaching at you or trying to get you to cry about the rain forests. It's smart work and it's well designed. You can download PDFs of the ads here.

Thanks to mark for tipping me to these.


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