New History of the World

I love this work for the "New History of the World." The art direction is outstanding. And the juxtaposition of the two historic events, which occurred at the same time at different parts of the globe, is quite entertaining. A concept like this is so strong and so simple that it could have unlimited executions and still remain highly engaging. And on top of all that - you actually learn something from an ad. Imagine that. I especially like the Newton and the Ninja. Superb work by Leo Burnett, Lima.



Translation: 1815: Napoleon falls in waterloo and Niepce Toma takes the first photograph. They shared the moment now They share the same page.


1789: Luis XVI Dies in the guillotine and Washington is chosen President. They shared the moment now They share the same page.


1668: Newton invents the telescope and the Ninjas appear in Japan.


1502: The Spanish Inquisition begins and Leonardo Da Vinci studies the anatomy.

via

11 comments:

DC1974 said...

really nice. really, really nice. i love history understood that way. and it's great to see that as a sell point. it would be nice to know who the illustrator is.

cill wote said...

what is that book all about? it sounds interesting. and these ads are some of my favorite (especially the ininja one)

Littlejohn said...

The book is a Complete World History Book that organizes its content by date as apposed to region or theme.

FishNChimps said...

very funny - such a simple, clever idea. thanks for posting this.

Anonymous said...

Louis XIV was never executed. The copy says it was Louis XVI who was, and wasn't that in 1793? Still wanna buy the book?

Littlejohn said...

Looks like someone listened in school - nice catch. Made the change.

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Jerry Gene said...

Nice post! Can’t wait for the next one. Keep stuff like this coming.

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