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New work for Sprite done by Crispin Porter + Bogusky. It hinges on the idea of subLYMONal advertising, a cross between lime and lemon. And the spots contain hidden, Fight Club-esque, flashing images that will have people hitting their rewind buttons on the DVRs - like we did with FCB's KFC spot. Watch for the yellow frog on the guys stomach in the spa spot. You can also check out the website Crispin did Sublymonal.com, which is pretty intense. So far the work has intrigued me and I will look forward to seeing how the campaign unfolds.



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