T-Fal non-stick

Here's a nice twist on standard in-store display and store floor ads. These "slippery" Caution signs were placed beside the T-Fal non stick pots and pans section of store aisles. These definitely bring more attention to the product than traditional in-store signage.

via creative brain


Twiddle said...

at the risk of people eventually ignoring these kinds of signs. What if someone fell? Did you think of that? huh?

Littlejohn said...

I really don't know what your point is. If you were just being funny - I still don't get it.

Corey said...

It's an association visual and I think it's clever.

I'm not sure what twiddle's getting at with "what if someone fell?" What does the sign / ad have to do with that?

Now, it does open them up to someone ignoring a slippery sign and falling then suing because T-Fal desensitized them to such warnings. Because, yes, people are a) that stupid, and b) meanspirited.

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