So often, clients want their ad agency to cram several messages into one spot - like, "we want to highlight all the car's features but also drive home the point that we're a very 'people-focused' company." They want it all. This usually results in a crappy commercial. But my hat's off to the creative team that came up with this inspired solution. They hit that sweet spot, when both the creative team and client are happy. It's well executed and tells the complete story Toyota wants you to know. Wish I knew the agency.

Update Agency: Hakuhodo, Tokyo


DC1974 said...

It's probably Saatchi & Saatchi. I believe they are the AOR for Toyota cars. (Dentsu, the Japanese powerhouse, does trucks and Lexus).

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The agency is Hakuhodo, Tokyo

Have a nice one

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