VW Flower Petals

Loose Translation: New Convertible-Cabriolet. Rediscover your senses.

So I'm back from vacation and trying to catch up to the blog world. One thing I wanted to show you from my trip was this interesting VW ad that was getting a lot of attention in the Niece Airport. The pictures really don't do the billboard justice. Inside the billboard, colorful flower petals were continually being blown up into the air, between the panes of glass. Almost everyone who passed the billboard either stopped and smiled or pointed it out to their group - true marks of effective advertising. I don't know which agency was responsible for this wonderful little idea, but spotting it was the perfect end to a wonderful trip.


Goozak said...

Just a quick note: 'vos sens' would be better translated in this context by 'your senses'...

By the way - great blog! :-)

Paula Rizzo said...

It is a initiative of Agence V and MediaCom according to this release signed by JC Decaux.


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Jerry Gene said...

Nice post! Can’t wait for the next one. Keep stuff like this coming.

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