Washington State Lotto

The Perlorian Brothers, from Reginald Pike, directed this new spot from Publicis Seattle for the Washington State Lottery. This first of three is hilarious, although it doesn't really make me want to buy a lottery ticket. Although, I don't think any commercial would - I just don't buy lottery tickets. So, I guess it might still be effective. Go here to laugh.
Note: the guy making the bets is an amazing actor - very funny.

via Adrants


DC1974 said...

Ever wonder why Lotto ads are 'funny' and don't really talk about the lotto itself? Most states have laws that prohibit lotto ads from saying things like: you could win big money! They can only talk about how "fun" the game is.
Virginia has some of the strictest laws in this regard and I remember when moving from suburban Chicago (where I grew up) to go to school in Virginia, being amazed by these ads. They were totally off the wall. The same spokesfairy has been with them the whole time and I believe all or most have been done by the Martin Agency.

Anonymous said...

I don't think the same is true of e-lotto. These people are serious about you winning money.

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