Bayer Kids' Pain Reliever




Copy: The Analgesic for Children's Headaches

I know - two campaigns for kids' products in one day. But these are hilarious. Imagining kids in these very adult, headache-causing situations is not only funny it's jarring - in a good way. This campaign just took home a Bronze Lion for press. There's something about mixing the innocence of youth with the jadedness of adulthood that always feels wrong and tickles the funny bone. (Did I just use the word tickles?) Agency Y&R of Buenos Aires.

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