Copy: The Analgesic for Children's Headaches
I know - two campaigns for kids' products in one day. But these are hilarious. Imagining kids in these very adult, headache-causing situations is not only funny it's jarring - in a good way. This campaign just took home a Bronze Lion for press. There's something about mixing the innocence of youth with the jadedness of adulthood that always feels wrong and tickles the funny bone. (Did I just use the word tickles?) Agency Y&R of Buenos Aires.
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Bayer Kids' Pain Reliever
Written by Littlejohn on Friday, June 23, 2006
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7 comments:
*****
should have gotten gold, much better than the rest of the retarded brazillians
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