Before and After




New work by Fauxreel, a contemporary artist, in which he transforms a wonderful Stella billboard into a nightmare ad for Shell. This piece was in Toronto, Canada and had a lifespan of 43 hours. Which I am sure was 43 hours too long for Shell. It's an interesting use of Ad space, but out of all the horrible billboard ads out there, he just had to cover up a good one.

via

16 comments:

Tom Tom said...

Seriously. It's probably the one honest billboard in the entire town, and he messes it up. That'll teach Stella! That artist is a lame-ass Banksy wannabe. He should go cover up some McDonald's billboards or something.

Anonymous said...

I disagree. I love advertising, but I hate billboards. Therefore, I love those who vandalize billboards, and I thought that this one was funny and timely.

Tom Tom said...

He didn't take down the billboard, the ugly thing was still there, he just put his crap on it. All I'm saying is there are thousands of ugly, obtrusive billboards in NY. Why did he pick that one? His change wasn't even as clever as the original. At least step it up if you're going to do something like that. Again I refer to Banksy.

Matt B said...

Not everyone can be banksy. he is the best for a reason. The ad campaign is good, but you use the medium to mess with the message. And it's not as if there aren't any other Stella billboardsa round. And it wasn't against Stella which is a nice change from the regualr billboard liberation. it transformed it into something entirely different.

fauxreel said...

maybe i picked the spot for its visiblity & accessability... maybe i chose the ad because it worked with what i wanted to convey and was timely... maybe the stella ad isn't that good - although it's clean and simple - and all beer in heavy consumption will stain the bowl the same way... maybe it was just fun to do and a way to keep things interesting... maybe we should all try and do our own billboards...

Tom Tom said...

I do try and do my own billboards. I do it professionally. Although I'm sorry to knock your work Faux. I saw some of the other stuff on your site (nice), and your photo work is stellar. I'm actually ultra impressed with that. I just don't dig this billboard. somebody worked a long night to come up with that line, and you used that billboard because it was the easiest. That's all I'm saying.

Anonymous said...

It's lame, lame, lame. Better luck next time.

Anonymous said...

Maybe you should learn proper spelling and punctuation, before you start waving the childish anti-corporation finger around.

Littlejohn said...

What's lame are people who take ANONYMOUS, low blows at creative individuals who are out in the world doing something, sharing ideas, creating art and discussion. Next time feel free to leave links to your own work so we can all lambaste it. And please, save your pointless, unintelligent comments for some other blog.

fauxreel said...

if you work in advertising trying to create spaces to convey an idea or sell a product then you'll understand that location and visibility are everything...
if you also understand popular culture of the past 25 years or so and the popularity of reconstructing pieces of information into other pieces then you'll understand that sometimes working with what you got is what you got to work with with...
and if you can imagine for a second that Stella is only thought of as premium beer here in North America and it's actually called wife beater in the UK for its high alcohol content and ability to throw men into fits of rage, then you'll actually realize that Stella doesn't have any expensive ingredients and that the ads don't really say very much...

ennayerac said...

BTW TomTom... The billboard featured in this article is located in Toronto Canada, TomTom, not NYC, you dumb-nonreading-just commenting-because-you-think-you're-better-than-everyone-else

Here is a news flash for you, YOU ARE NOT SMARTER THAN EVERYONE ELSE and you obviously have the retention ability of a 4 year old. Bottom line.. change your name to LoserLoser.

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