Bug Bomb


Copy: The last thing a mosquito ever sees.


Copy: The last thing a fly ever sees.


Copy: The last thing a spider ever sees.

This Campaign for Bug Bomb took home Gold for Print in the 2003 Times Asia-Pacific Advertising Award. It was done by Grey Worldwide, New Zealand. The bug eyes give the ad a really cool texture and I like how the product gets distorted but you can still recognize it. It's a cool perspective to see the world from - even if you happen to be dying.

17 comments:

winston said...

Sadly it's also a direct ripoff of a Far Side cartoon, which I can't find online. Instead of a bug bomb however, it had hundreds of views of a classic Gary Larson lady with a flyswatter.

Tom Tom said...

Yeah, but the real creativity came when someone saw that and said "hey, I can exloit this for commercial use".

I doubt the creatives ripped it off, I think it's just one of those ideas. But if they did, for shame.

Micke N said...

I'm not very concerned by bugs' feelings but I can imagine some people maybe becoming somewhat sympathetic with them when they see the world from their eyes. Maybe, I don't know, what do you think?

Littlejohn said...

I doubt most people (especially women) are ever going to stop to think about how the spider feels while they are screaming at the top of their lungs and standing on the toilet seat. They just want it gone. But it's a nice thought.

wolf said...

guys, this campaign won the Grand Prix for Outdoor in Cannes 2003. How come are they still entering this campaign in Award Shows?

www.coollokingads.blogspot.com

Dabitch said...

Far side cartoon + bug bomb images here:
http://commercial-archive.com/104505.php

Also, another ad campaign was first:
http://commercial-archive.com/107551.php

Dabitch said...

Also, what wolf said - these ads can't possibly still be eligable for award...

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