Colun Butter

Copy: New soft spreadable butter.

This print piece is so simple, but it also clearly and cleverly explains the product benefit. I've seen "cut-out" ideas before, but this one ties it back to the product benefit better than any I've seen. I like it. Done by PROLAM Y&R, Santiago


billy said...

What are you supposed to use then, your hands?

kochiz said...

it's supposed to cut it off from the page.. it's more soft.. you can spread it with paper...

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