Copy: For a Fresher World * Heineken

This doesn't really feel like a typical Heineken ad. But what I like about it is that they introduce a completely new way of thinking about beer freshness, that has nothing to do with beer - then they make it about beer. The word "fresh" is so over used, it has come to mean absolutely nothing. This ad helps you understand exactly what they're talking about. And an open window on a breezy, sunny day sounds like it would taste absolutely delicious.

Great work by Publicis Conseil, Paris



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