Hot Wheels





At first glance, I wrote these print ads off as another oversimplified, visual solution that merely says what the product is or does. But the more I looked at them, I realized they were much more interesting. They're about creativity and imagination and what it's like to be a kid - when kids still had imaginations. They are still incredibly simple ads - but they are very big ads. Intriguing work by Ogilvy.

via a/d goodness

14 comments:

Anonymous said...

did take me a bit. Admitted didn't quite know/understand what "hotwheels' were, so checked out their website. Got it.... hmmm.. this can apply to any car toy that is evil knievelish, so.... I actually agree with your initial reaction of oversimplied work.

anonymous 1

Sanat on said...

Got it right away. However, does it try to catch the eyes of the parents, or the kids themselves? If the latter, they are lost. If the first, they are brilliant.

Anonymous said...

I am an advertising major and was looking for great ads. Well I definitely found one. With all the clutter out there the ads that stand out are ads that are simple and state the point. This ad connects with the viewer on an emotional level. I think this ad is targeting parents rather than the kids. I think there is something for the kids there when they search the ad to find that one Hotwheel. It is a brilliant campaign. Also check out the Matchbox campagin same concept.

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