At first glance, I wrote these print ads off as another oversimplified, visual solution that merely says what the product is or does. But the more I looked at them, I realized they were much more interesting. They're about creativity and imagination and what it's like to be a kid - when kids still had imaginations. They are still incredibly simple ads - but they are very big ads. Intriguing work by Ogilvy.
via a/d goodness