Ikea Fabric




Ikea has mastered the art of bringing the store outside to you, and it consistently results in engaging, and exciting advertising. One mark of true creative work is when you can not categorize it. The best I can muster for this Ikea work is Outdoor-guerilla-non- traditional-product demos - which doesn't exist yet. Love the thinking done here by Forsman & Bodenfors in Sweden. Keep it up.

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18 comments:

metamike said...

do u see the usa aplication? see it at http://www.metamike.com/?p=104, i think is a good idea too.

Littlejohn said...

Yeah, I have seen that work - it's also good stuff.

designhaas said...

Guerilla is mainly consider to be illegal marketing which wouldn't have gotten done in this manner on the train. This would fall under alternative outdoor and probably under transit advertising. I'm working on this for my thesis (alternative outdoor interacting with people)...anyone know who did this or any info on it? Would appreciate it!

Littlejohn said...

I identify the agency in the post. Good luck with your thesis.

Dabitch said...

For full story on Ikea campaign see here:

http://commercial-archive.com/129742.php

thanks.

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