Leo Burnett

Copy: Name These Influential Figures

That's the Power of Good Branding

Answer Key:
Louis Pasteur - Widely considered the father of modern immunology.
Johan Gutenberg - Invented the printing press, which sparked the industrial revolution. Tony the Tiger - Invented by Leo Burnett. But you already knew that.


Nice self promo piece by Leo Burnett, Toronto. Their point is a good one but it's also a sad one - marketing is more exciting and interesting than history. Makes you wonder, if advertisers were history teachers, how the world would be different? Remember Schoolhouse Rock? They made learning fun. Those infectious songs about numbers, letters and historical figures were written by, yes that's right, Ad guys. I'm not saying we should put ads in our text books but maybe teachers should take some lessons from advertisers on how to make learning fun again.

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