Copy: Fortunately it's much easier to get inside now
Here's a fun peak into history. It seems the creative team Sukesh Kumar Nayak (copywriter) and Manan Mistry (art director) found that single most interesting part of the product that would hook people in (how well the castle was guarded) - and then they ran with it. Most clients has overlooked some small but fascinating part of their product. Creatives are in the business of finding it and exploiting it. Great work.
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