New Beetle

Copy: The new Beetle. Fun on the outside, serious underneath.

This campaign for VW is so simple, so fun and completely on strategy. This is the kind of work I would put on my wall in a frame if I were an ad geek (which I guess I am). It's closer to pop art than advertising. I love the clash of images and what it says about the car. Great work.



Anonymous said...

Glad you like it, but isn't this campaign over an year old? ;)

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Runescape Gold said...

Happy you prefer the idea, but just isn't this kind of marketing campaign more than a great year old?

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