Red Bull Puzzle



Copy: Bring it On

This is a brilliant use of the often mind numbing direct marketing medium. A can of Red Bull was delivered in a box that contained a thousand piece, completely white puzzle. It doesn't matter that most people will never attempt the puzzle, it's the idea, which is communicated both physically and powerfully, that counts - Red Bull can help you accomplish any thing. Great work by 10 AM Communications, Singapore.

via briefblog

14 comments:

Anonymous said...

I don't think I could do any kind of puzzle after a couple Jager bombs. But the idea is nice

Anonymous said...

Too bad Red Bull tastes like water used to boil pencil leads.

ozgur alaz said...

i think this is great idea to emphasize mentak performance

Anonymous said...

Great use of direct mail!

see more good work at directdaily.blogspot.com

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I love the red bull, I drink one every day because I need be carefully all the day!

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