Smoking is Evil

Copy: Cancer Patients Aid Association click image to enlarge

I'm usually not a big fan of using icons of evil like Hitler or Stalin in ads, because it's easy and it's been done way too much. But these ads for Cancer Patients Aid Association make a simple and powerful connection between the deaths caused by history's murderous dictators and deaths caused by tobacco. Their point being - tobacco has killed far more than Hitler. The images are haunting and the art direction elegant. Nice work by Leo Burnett, Milan.



Leo said...

Using those numbers is also misleading. Look at Scott Adams Common Knowledge Article. All in all the entire World War II cost about 50 Million lives. So it's about the same as Smoking. 6 Million (link in german) are "just" the Jews who got killed in the Holocaust. But Hitler not only killed Jews, they also killed disabled people and other soldiers (US, Russian, Englisch, you name it). So all in all the small number of 6 Million is misleading for me.

Ray Gardner said...

Curious as to why they would use what appears to be Edi Amin. Is Mao off limits because the Chinese dictatorship is still alive? Not trying to be petty here, but I suppose they could be worried about not reaching so many potential smokers

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