Copy: Cancer Patients Aid Association click image to enlarge
I'm usually not a big fan of using icons of evil like Hitler or Stalin in ads, because it's easy and it's been done way too much. But these ads for Cancer Patients Aid Association make a simple and powerful connection between the deaths caused by history's murderous dictators and deaths caused by tobacco. Their point being - tobacco has killed far more than Hitler. The images are haunting and the art direction elegant. Nice work by Leo Burnett, Milan.