Copy:Click to enlarge and solve

I Don't know the details on these ads for Boggle, the game of scrambled words. But the ads are actually a lot of fun, just like the game. They make me want to go dust off the old boggle box from the closet and start shaking those letters up again. If you can't figure out those headlines, boggle might not be for you.



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This ad reminds me that self-selection is a secret to successful business strategy -- targeting and hooking your consumer can save money, time and resources.

An ad company I once worked had found, through focus groups, that creative people are more inclined to look longer at a circular job ad than someone who isn't creatively inclined. The result: suddenly we put ads for art directors into circles and it weeded out all the truly non-creative types before they even applied for the job.

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