Copy: 2000 Watts power - for ultra fast drying
I've seen the hair-dryer-as-weapon concept more times than I can count. But it has never really worked, because it always uses people in the ad, and it just kind of comes off as stupid. However, using snowmen instead of people actually makes the idea funny - because in this case the idea makes sense. To snowmen, the hair dryer truly is a lethal weapon (and not just of a bad ad joke). Yes, it's on the cute side, but I like it. Seriously though, I think this is the last time the hair dryer can be used as any type of gun. Please.