The most bizarre Nike ad ever...turns out to be a self promo piece for Shard Haksar, an advertising photographer. This was a piece in his Brand Irony series - not an ad after all. It's fascinating how slapping a logo on an image completely changes the way our minds process it. As consumers we have become fluent in the language of advertising - and we all know a logo means some Company is trying to tell us something. Things get very confusing, often funny, when logos show up where they aren't supposed to.