Ford vehicle recovery system

Click image to enlarge

Green dot: The cargo from your van.
Blue dot: Insurance people asking questions.
Yellow dot: You.
Red dot: Your van.
Now every Ford comes with Lo Jack stolen vehicle recovery systems.

Blue dot: The cops.
Yellow dot: You.
Red dot: Your car painted like a taxi.

Blue dot: The cops.
Yellow dot: A car just like yours.
Red dot: Your car.

The simplicity of this campaign is remarkable. Usually in connect the dots, an image emerges. However, when you connect these dots a story emerges. It's funny, this overhead perspective gives Ford with Lo Jack an all knowing, God like persona. I find these highly effective. A hypothetical product demo, you could say. Great work by JWT, Mexico.

via aotw


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