Leitz Stapler



I'm going to argue this is the one of the simplest, most minimal ads ever created. You can argue about whether or not that makes it a good ad. Keep in mind staples have been used as part of the ad (Crispin Mini) but I've never seen staples used as product. Don't know who created this clever spread.

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14 comments:

Anonymous said...

This ad ignores the first rule of great advertising. "Product truth", that stapler could not reach the center spread. Foolish error.

Anonymous said...

You can' reach the middle of the paper by folding one side.. or maybe it's just a very small booklet.

Tom Dougherty said...

It might be a stapler designed for that purpose- they got 'em!- or it may be an adjustable stapler. There's no product shot, but think positively.

Anonymous said...

There is a product shot. It's basically the only thing there is on the page. You silly.

For me, it's another of those "hey, let's do a great ad by being different than the others". But without getting somewhere. The only result of this is being discussed amongst ad people & maybe one or two less important award shows. Waiste of time.

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