Snickers billboards are springing up all over New York, Boston and other cities featuring made up words like PEANUTOPOLIS and NOUGATACITY. This Flickr shot and one other are the only examples of the billboards I have found. It's always an impressive display of branding when you can remove the brand name yet still retain instant brand recognition. Whatever Snickers is doing, I find it interesting.


Anonymous said...

There's also some that say "Nougatocity", for what it's worth

Jeff said...

These are popping up all over Boston, too. I've seen four or five different ones so far.

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As a chicagoan, the only one I've seen is on Milwaukee Ave, just south of Central/Nothwest Highway, next to the train station/underpass.

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As a chicagoan, the only one I've seen is on Milwaukee Ave, just south of Central/Nothwest Highway, next to the train station/underpass.

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As seen on Brand Spankin Blog

Anonymous said...

I was curious as to if a new candy was coming out, but as Littlejohn stated, "instant brand recognition" - Snickers. Makes me want to go and buy one.. I see it on NJ buses. I went into NYC yesterday 7/19 and it's every where.

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Am I the only one who saw SATISFECELLENT and thought of feces? EWW! Or how about HUNG-ERECT-OMY? BTW, you can look at this way too: HUNG-E-RECTOM-Y. Normally I love new ways to advertise, and I loved PEANUTOPOLIS because I thought it was a good Superman tie-in, but the subsequent words are leaving me... well... nauseous.

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I'm bonkers for these ads! They make me crack up to think of the dimwits in the creative group that came up with this. Hungerectomy?? Makes me think of hysterectomy, with two big oily faux chocolate bars stuck in my mouth.

noelle said...

I like the idea myself, Ive seen a few. I thought they were a joke at first, but then kept seeing more and more of them. I

Anonymous said...

There is a "Peanutopolis" billboard on the Northwest Tollway heading eastbound, just North the O'Hare Airpot, in Chicagoland. I just had to research it.

Anonymous said...

the definition is on the inside of the snickers wrapping

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We're taking pictures with our phones and texting them to each other when we find a new one.

when was the last time you did that?

Are you enjoying your Chewmute?


Anonymous said...

Patrick Chewing is right down the street from my high school. I also see Master P-Nut and Peanutopolis on the metros in Cincinnati, Ohio

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Do some hard time in the peanutentiary.

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