Copy: Perfetti - India's Largest Confectionery Company

When you work in advertising you get to visit the offices and meet the people behind the brands. It's funny, the companies you think will be the most laid back and cool, like a candy company, a toy company, or a beer brewer are sometimes the most stiff, buttoned down and businessy. These ads humorously show you the business behind the candy, which people rarely think about. A candy business is pretty much like any other business, expect you might get a lot more free candy. Wish I could have been there for this shoot. Sweet work by Ogilvy, Singapore.

via marketing post


Tom Tom said...

It looks like it's just photoshop, not from a shoot. But if it was, that'd be awesome. Great photoshop work though.

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