Copy: Stihl Chainsaw. Fast
Agency: DDB, Paris
What I find most interesting about these ads for a Chainsaw that cuts down trees fast is that the same ad could be used by the WWF (World Wildlife Fund) for the protection of trees. If the image remained the same but the WWF logo was placed at the bottom the ad becomes its exact opposite. The ad goes from funny to sad. I might start an advertising mashup experimental blog where I replace logos in ads with different logos and examine the results. Sound interesting to anyone?