Copy: Stihl Chainsaw. Fast
Agency: DDB, Paris
What I find most interesting about these ads for a Chainsaw that cuts down trees fast is that the same ad could be used by the WWF (World Wildlife Fund) for the protection of trees. If the image remained the same but the WWF logo was placed at the bottom the ad becomes its exact opposite. The ad goes from funny to sad. I might start an advertising mashup experimental blog where I replace logos in ads with different logos and examine the results. Sound interesting to anyone?
marketing post
Stihl Chainsaw
Written by Littlejohn on Monday, July 31, 2006
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16 comments:
My first impression was that this ad was making an environmental statement.
I like the idea of experimenting with exchanging logos on the same ad and seeing how the message changes. It really makes you aware of how much impact a logo carries with it.
The mashup sounds like a fun idea. You'd probably get a lot of response if you opened it up to everyone. I know I'd take a crack at it!
So nice idea about that new blog:)
sound very interesting for me:)
I hope You'll start soon with this...
good idea... let me know if you want to make a section with me like that.
i'm in!
nice blog also
Could tell more about the person looking at the ad than the ad itself... sort of a glass half full and whatnot... I'm depressed so I went with environmental... maybe if I hadn't gotten dumped I'd laugh my ass off at those silly chainsaw antics. You really need to call me back, by the way... I left you a message.... what do I have to do to get you to pay attention to me? sigh.
oh you mean like the adbusters type?
Just saw this Lego Ad over at "Advertising/Design Goodness" and had a somewhat similar idea :)
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