Copy: Two premieres at the same time. What are you going to watch?
These are simple, fun, and play a bit of brand trickery on your eyes at first - which is the point. You can see the ads' exact opposite here. I'm not sure if the reverse images ran side by side or not. But I think the ads are stronger if they stand alone. Showing both versions is a bit heavy handed. Hey, I don't know about you, but these remind me a bit of Ad Mashup. Cool stuff. Agency Unknown.