If you have never seen the work of Theo Jansen, it's incredible stuff. I like what BMW is doing here. By celebrating the work of this artist/engineer, they are in fact "Defining Innovation." BMW is the epitome of a brand that merges art and engineering - so Jansen is a good fit. The spot is well filmed and directed. It's educational and inspiring. I'm glad this spot was made, both as an advertising guy and a regular person.