I will admit, I might have a complete bias towards this Hummer commercial just because I'm a big fan of The Great Escape. If you have never seen the movie, I highly recommend it. It stars bad ass Steve McQueen, who makes a cameo at the end of the spot. And you just have to love that song. Sure, the movie parody might feel a bit shallow in concept, or a bit of a stretch, but this consumer got pulled in hook line and sinker. I loved it. Funny how powerful borrowed interest can really be. Let's not overlook the execution was perfect. Of course, I'm still not buying a Hummer. But sweet work by Modernista! You guys rock. Thanks for the spot.
Update: This just in...Steve McQueen Died in 1980. It sure looks like him. But Never trust a blogger.
Thanks to Brent for the tip