The Great Hummer Escape



I will admit, I might have a complete bias towards this Hummer commercial just because I'm a big fan of The Great Escape. If you have never seen the movie, I highly recommend it. It stars bad ass Steve McQueen, who makes a cameo at the end of the spot. And you just have to love that song. Sure, the movie parody might feel a bit shallow in concept, or a bit of a stretch, but this consumer got pulled in hook line and sinker. I loved it. Funny how powerful borrowed interest can really be. Let's not overlook the execution was perfect. Of course, I'm still not buying a Hummer. But sweet work by Modernista! You guys rock. Thanks for the spot.

Update: This just in...Steve McQueen Died in 1980. It sure looks like him. But Never trust a blogger.

Thanks to Brent for the tip

11 comments:

MN said...

It may be tricky for that to be the same Steve McQueen in The Great Escape, since he died in 1980.

ulf said...

So much for the "big fan".

Littlejohn said...

I said I was a fan of the movie Ulf. I sometimes think people read blogs just to point out mistakes and typos because they have nothing better to do and it makes them feel important. It's sad.

Brent said...

It's Steve McQueen's son featured at the end of the clip

Littlejohn said...

Nice - thanks Brent.

Anonymous said...

http://www.thecarblog.com/domestics/hummers_dumb_off_strategy.php


looks EXACTLY like him

Anonymous said...

Thats cos it is Steve McQueen...you must have seen the Puma ad to know that kind of trickery is possible jeez..

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