Copy: Everything's a race
And they're off. Yes, this ad needs an announcer. A copywriter would have too much fun if this got turned into a radio campaign. I like how individually these ads mean very little, but together, all the ads with numbers in a row... well, they would certainly cause me to get a little competitive during my turn. Great work by Ogilvy, Calgary for Horse Racing in Alberta, Canada.
This gives me an idea for an ad above the urinals in Medieval times. Copy: Let the duals begin. If you don't get it, you're not a boy.
via Ad arena