Kawasaki


Copy: The new Z750

I wasn't really digging this ad too much, and then I saw the little kids faces poking out at the bottom. It's moments like that when I remember what it's like to be impacted by an ad, the way a regular person is, instead of just critiquing every ad I see. I've seen thoughts that are similar to this but I love the execution on this one. Even down below the bike, the kids are still cute.

via seaspace

9 comments:

mikelite said...

he loves his bike more than his kids, great, whatever.

berliner said...

Obviously designed to appeal to motorcycle enthusiasts. Good targeting with humor. The fact that others who aren't don't get it, only makes it better to me.

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