Maxhealth


Copy: Irresistible doggy treats.

This delightfully gruesome print piece might warrant a second look if you didn't get it right away. It's another example of painting the negatives to promote a positive. There's a secondary message in this ad that I find interesting. It's the idea that dog owners put up with almost anything their little rascal does - no matter how naughty - they're just too cute. While some might find this ad a bit disturbing, it has a lot of truth to it. I think dog owners will subconsciously identify with the ad. But when a blogger uses the word subconscious, it's usually a good time to stop reading. Cool work done by - Grey Worldwide, South Africa

via ads of the world

14 comments:

Instinctive Traveller said...

in india, this ad would not sell anything. it would only buy the brand 'buckets of revulsion'. is there something i am missing here? because u like the ad so much to call it delightful...

Anonymous said...

Maybe my screen is too small. what am I missing?

Jeff said...

I can't tell what it is either... any chance of uploading a larger version?

Littlejohn said...

Larger version now available. In case you are still not seeing it, the dog has bitten off the owner's fingers in the past trying to get at the doggy treat.

Anonymous said...

It shows in a beautifully subtle way just how much dogs like these treats. Anyone with a pet loves to spoil them and that means giving them something they love. That is the insight you are missing instinctive traveller. Maybe it's time you spoilt your pet - or bought one to start with.

Anonymous said...

woah! that's a bit disturbing for a pet lover like me :(

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