Obesity



Don't ask my why, but this commercial for the American Obesity Task Force is hilarious. So awkward, so bad, so genius. I'm still smiling the third time through. On paper this spot would be a complete flop. But props to director Tim Abshire, for polishing this up to be quite the conversation piece.

via vlan

18 comments:

Houtlust said...

Look at the task force website. One of the most 'thin' website with almost no content. Hilarious.

philos said...

Smart one!

Tom Dougherty said...

Clever and it sticks with you like pound cake.

Radovan Grežo said...

I disagree completely with the "on paper it must've looked like a flop".

I get the creatives had this style in mind when they wrote the ad and they've "stolen" it from the old nineties w+k Mosquito commercial (or what).

but I'm not sure it's a good at, too. it could be for anything. just change to logo for The Truth and it works perfectly with anti-smoking. make it a "What Bush doesn't want you to know" logo and it works just as well...

if you didn't write it's an anti obesity ad in the post, I wouldn't find the logo at the end at all.

Wasiluk said...

Rodovan, you make some good points. But let's not exaggerate and say you wouldn't know who it's for. The super at the end clearly leads you there. Rodovan, do yourself a favor, don't ruin your good arguments with a weak-ass, catch-all, ending thought.

Wasiluk said...

Rodovan, you make some good points. But let's not exaggerate and say you wouldn't know who it's for. The super at the end clearly leads you there. Rodovan, do yourself a favor, don't ruin your good arguments with a weak-ass, catch-all, ending thought.

Anonymous said...

wow.

here I am trying to get some of my spec spots noticed and this gets coverage.. amazing..

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