Perrier is having some fun with T-shirts in this campaign. No copy. No Tag. These ads are hip and stylish but there's very little advertising happening. You could substitute the Perrier with any other beverage. Any other product really. It's hard to say what kind of effect, if any, these type of ads have on consumers. You could argue that if the kids think the product is cool then the advertising did it's job. But then if the kids aren't buying any Perrier how well did it actually work?
via coolz0r
Perrier
Written by Littlejohn on Monday, August 14, 2006
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12 comments:
how old are these?
Unfortunately I don't have any of the details on these.
They are sweet. 2 x sweet.. That is all.
Simply Delightful!
Perrier are one of the most challenging brands to work with.
I should know. My partner and I spent many months in Bangkok when we first started out together in the 80's working under the thumb of the Don Perrier.
all our ads were works of art. at least we thought so.
Michael was wrong to leave so early. he shoud have stayed and seen it out to the end.
the water was dirty so we had to drink our own product we were working to sell in.
the irony was sometimes unbearable for Michael.
before computers ruled the design waves we were laying everything out with bromide machines.
the young bys on the design floor could only have been aged between 10-14. having to carry large quantities of bromide up the stairs and fill the backs of the machine up. many a time a child would spill the chemical on himself or a helper. the stench was unbearable.
the proofs would have to be cycled over to the main print office the other side of town. That year the rain was terential almost like a continous monsoon.
Mo-peds could not handle the muddy streets so the boys would have to run bare foot through rivers to get there. the proofs would be rolled up inside bamboo sealed tubes and tied to their backs.
This new series of ads are great!!
brings back many a memory.
I think they're actually from the late 90s
Few years old, done by Ogilvy
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