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Just when I thought I was completely sick of seeing Post-it note ads...I'm still sick of them. But this one is better than most. Simple, makes a good point, and I'm a sucker for diagrams. I do like the custom tag on the ad "Just don't forget to buy it." The secondary thought is kind of funny, you need a post-it note to remember to buy your Post-it notes. Maybe that should have been the ad. Don't know the details on this one. Brains are cool. Look, I have another brain ad down below.