The Telephone Guide

Copy: You'll find it in the telephone guide.

These signs read like the way people think. Looks like The Telephone Guide is helping out all those business who have such poor branding that no one can remember their name. Goes to show, bad branding and bad memory is a hellacious combo. Sadly it's becoming more prevalent in a society where we no longer need to remember phone numbers, e-mails or addresses. They say advertising is sometimes a mirror of the culture, and sometimes it shapes the culture. This is a mirror. Done by N=5, Netherlands.

via ads of the world


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