As an avid diet coke drinker I'm spreading the word about this generous new blog where you can donate your MyCokeReward points to a kid named Brandon who is in St. Jude Children's Research Hospital. It's such a smart idea. I know a lot of you have those little red coded caps sitting on your desk right now, or have just been throwing them away. Let's face it - as individual coke drinkers, they're pretty useless. But together we can "pool our caffeine addictions" and get a sweet prize for a kid who could really use a smile - and isn't that what coke is all about? All you have to do is email the codes on the back of the Diet Coke you drink every day.
I don't think this is what coke had in mind for their rewards program, but consumers are quickly learning that they are in control. If people want to donate their rewards, they will. So, Diet Coke Drinkers, let's get back to drinking and let's spread the word about the site. Donate your Coke Rewards Here.