The Economist



As you know, the Economist has an incredible body of print work. But this ad is an excellent example of adapting an established campaign to speak to a very specific time and place, which magnifies the ad's impact. This ad was placed in the official program booklet of the Global Leadership Forum, an international conference held last August in Kuala Lumpur. Donald Trump was the keynote speaker at the event. They could have just put one of the Economist's old award winning print ads in the program but props to Ogilvy & Mather, Malaysia for taking this creative opportunity to enhance the brand experience for everyone at the conference.

Thanks to Daniel for sending this along

15 comments:

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The Economist had (has?) a nice print ad campaign that showed up at Indiana University in the student newspaper. The same all red background as this ad, but with a (beer) bottle cap in the middle with the words 'think responsibly' on it.

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