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The best in-bar advertising I have ever seen. Done by BBDO New York. via a/d goodness
Thursday, September 21, 2006
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yeah, its the best bar advertising that will be seen and absorbed by perhaps 12 people in a given bar. This is another example of clever high-concept advertising that has little impact. Don't get me wrong, it is clever. But is it effective? If I were the brand manager on the pitch, I'd be yawning pretty loudly in the meeting.
Hopefully you're not a brand manager on a pitch. When Guinness started using metal barrels, they were obviously left with a lot of coopers in Dublin with the threat of unemployment staring them in the face. So they set them to making furniture from old barrels, and they kept doing it until the last one retired. Guinness is nice. This is nice. If you get bored by people understanding and loving your brand, God help you.
anonymous12:55 ]that's time, not a scripture[How was I to know that¿ The metal barrels and the good that Guinness does.It targets a specific market, very, very well.Even those walking buy, will notice the spiff dart board, possibly the imagery and not the ratty shite at some establishments. Many.Cost¿ Compared to which media¿Not much, comparatively. So anonymous5:14 still think the reach is only 12 people¿Nah.
Did I say 'buy'¿Really¿Meant 'by'.a Freudian slip, call it.
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