Nova Schin





I'm going to be living the O.C. life all week out here in sunny southern California. I wish. I'm actually away on business and way too busy, so posting might be light this week. Bear with me. Meanwhile, check out these ads for Nova Schin, a non-alcoholic beer. It makes perfect sense. Hot girls are the typical spokespersons for beer. So, for non-alcoholic beer they went with hot, pregnant girls. Kind of freaky. Kind of funny. I will let you all hash this one out. Don't know the agency.

via coolz0r

19 comments:

Corben Dallas said...

It'd look a lot better if they'd use real pregnat girls instead of photoshop:ed nonpregnant ones.

This just looks silly.

mikelite said...

they could've done a little extra work and used three different poses too. come on guys....

Anonymous said...

Did you ever see that minivan print ad where it's a pregnant model on the hood of the car? Same idea. Probably better there since it actually made some kind of point.

Anonymous said...

Same idea 3 times. Let's play the stretch it into a campaign game.

jebus said...

Not liking the art direction at all. That type is horrendous!

And yes, genuine pregnant women would have been much more beautiful.

Good idea, poorly executed.

andy_81 said...

I think it's funny, but I don't think brazilian society will receive it peacefully.

A great work.

By the waym the Agency is Famigilia, from São Paulo/Brazil.

http://www.famiglia.com.br/

Anonymous said...

This is appalling. It is completely irresponsible to promote non alcoholic (usually .5% alcohol content) to pregnant women. It is unknown what amount of alcohol contributes to Fetal Alcohol Spectrum Disorder, so no alcohol when pregnant is best.

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