Copy: Don't miss hit

These bug killer spray ads quickly go from painfully disturbing to wickedly funny. After playing on the stereotypical abuse ads they turn a hard corner to the product and you realize the wounds are self inflicted. Notice how much worse these ads would be if they didn't have the "stop violence" headline and only left you with the tag (which is really unnecessary in this case). It's a brilliant example of misdirection. Agency Carillo Pastore Euro RSCG, Brazil has done work for Rodasol in the past, but I'm not sure who did this specific work. Great stuff.

via coloribus


Anonymous said...

real good ads....good blog

Dick Margulis said...

I love your blog, and normally I agree with your observations. Here, though, I think the ads cross a line. Happily, I've never been involved in or witness to domestic abuse, and I think I've got a decent sense of humor; but if I find these ads offensive, I can just imagine how hurtful they must be to the millions of people who do have abuse in their lives. This is a situation where the client should have applauded the creative team in the review and then said, "But seriously, folks, we can't do that. What else ya' got?"

Yami Kero said...

I agree, I think they cross a line. It is a nice creative thing, but it shouldnt be used like that. It would make a great ad for domestic abbuse though.

Anonymous said...

It's nearly impossible to hit ones back the way it is represented in the third ad. He'd have to smack witht the back of his hand to leave the mark shown.

Anonymous said...

I agree with dick marguilis. these are witty, but also exploitative. They play on our emotions about domestic abuse, which is in my opinion, not a subject to make light of. Being 'edgy' is one thing - this if offensive. Someone should have nixed these in the boardroom.

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