Copy: Don't miss hit
These bug killer spray ads quickly go from painfully disturbing to wickedly funny. After playing on the stereotypical abuse ads they turn a hard corner to the product and you realize the wounds are self inflicted. Notice how much worse these ads would be if they didn't have the "stop violence" headline and only left you with the tag (which is really unnecessary in this case). It's a brilliant example of misdirection. Agency Carillo Pastore Euro RSCG, Brazil has done work for Rodasol in the past, but I'm not sure who did this specific work. Great stuff.