Schwarzkoph Taft Hair Gel


Copy: Ultra strong hold

This ad feels too clever for its own good. It's not branded and it overly exaggerates the product benefit. Smart, but advertising seems to be moving into a more reality based world, where the product somehow becomes a part of your lifestyle in a tangible way. Booklets, personalized stickers and decals, online interaction, these are real, physical ways of connecting with the consumer. While the ad schools pushed us into the nothing-but-the-logo-in-the-corner world, we are quickly escaping it and finding advertising with more attempts at meaning. Attempts is the key word there.
Agency: Creativejuice\G1 Bangkok

via ads of the world

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