Smart Urban Stealth

I've been meaning to highlight this spec video for Smart car for a while but have been swamped. Elias Kouloures is a junior creative at BBDO Germany's 18 month creative-trainee-program . He and his team wrote and shot this video themselves. There's a very cool idea here. Urban Stealth as a concept could make a nice campaign starter. And there's an interesting cross branding going on with M&M that should be further explored. While I'm not a big fan of the announcery style voice over and the script should be tightened up, there's some forward thinking going on here that I wanted to applaud. What juniors lack most is polish. That's all this idea needs. You other juniors be sure to keep pushing to get your ideas out there - it doesn't matter how.


Don Matterhorn said...

i agree, the execution doesn't give justice to the idea itself - the stealth cover - which is really great.
The ad would probably work better in 30 sec. (and without the last scene with the guy and the coin - bit corny for my liking ;).

Anonymous said...

Ok, you're right. But it was intended as a CANNES Promotional idea, which was then turned into a viral from the CD. It's really tooooo long for a spot.

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