Copy: Don't let nature defeat you

I've said it before, advertisers love making stuff look like other stuff. They are also really bad at it. But every now and then an ad comes along featuring stuff that looks like other stuff that completely surprises you. It will give you a wow-that's-cool moment. Execution is everything; it will make or break a concept like this one. But give the ad a click - the image is subtle but amazingly powerful. Impressive work by art director David Ariyel at Publicis Conseil, Paris, France.

via ads of the world


Dick Margulis said...

My old eyes are having trouble making out what this is really a picture of (even after downloading the jpeg at 100% size). It looks to be a worm's-eye view of a lawn, which would be unremarkable. But your comment leads me to think that it's really something else, if you've got the actual printed image in front of you and look closely. So what is it relly a picture of? Or are you just saying that the initial impression is of a burned-over forest?

Littlejohn said...

You're right about the worm's-eye view of the lawn - which is unremarkable. But the line reads "don't let nature defeat you." And if you look close enough, the grass begins to look like a giant army with thousands of men and horses, flags and spears. Do you see it?

Dick Margulis said...

Sorry, I don't. But, as I said, that may just be because I don't have a full-size magazine spread in front of me.

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