A thesaurus is a writer's best friend - but only if you know how to use it. It's a book of ideas (in word form) with loose connections. You have to do the work to connect the dots properly. A good rule of thumb: if you have never heard a word that you find in a thesaurus, don't use it. I'm glad to see some copy heavy ads - it's rare these days. Good work. But a copy campaign is a bit expected considering the product. How would you advertise a thesaurus using a visual solution?
Speaking of, if you haven't, check out VisualThesaurus.com. It's a very cool idea tool.
via cool loking ads