Copy: A quarter of the road traffic victims were not inside a car.
Respect the traffic signals. Respect life.
You might need to click the ad to get a closer look. The names of pedestrians hit by cars fill the crosswalk. The ACA-M (Associacao de Cidadaos Auto-Mobilizados) is an organization dedicated to stopping the "civil-war" happening on Portuguese roads and protecting its citizens. This would also make a powerful guerilla campaign if they actually wrote the names of victims struck by automobiles on the streets in the crosswalk lines. Great work by FCB, Portugal.
Done by Helder Romao