This new BK spot is deliciously bizarre. The execution is amazing. And while the commercial seems like it's out of left field, it actually nails the product benefit (and I'm sure the brief) - "It's a big burger." So big in fact that, that's right, you have to eat "like snake." I'm not sure if this was an Asian market spot or if the two guys just play off the broken english in the song. If it's not Crispin, it certainly feels like it. The music is perfect. I wonder if it's an original track created by the agency or if a pre-recorded song actually inspired the spot. When I'm eating a burger, I often wish I could eat like snake. Don't you?