Close Up Toothpaste


Copy: Get closer

This seesaw literally forces people to "get closer" because its seats have been moved towards the center. It makes an interesting ambient ad but a pretty bad seesaw. I doubt this seesaw in the park will get a huge amount of riders (i.e. impressions). But its impact to those who do get the Close Up experience will be far greater than any billboard. It's great creative, but the verdict is still out on how well a seesaw can sell toothpaste. That was a bit of a tongue twister. Agency: JWT, Dubai

via ads of the world

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