Anti Child Labor


Copy: Kids should make drawings not shoes. Save a child (phone number.)

I can imagine getting home and opening up my nice new pair of shoes, and being all excited to put them on, only to find this message crumpled up inside. Sheesh. Kind of a downer. But hey, it's creative. While I enjoy this sort of thinking, I have to wonder if any consumer would ever call the number. Or will they just re-crumple up the paper and throw it away, slightly annoyed. Engaging consumers when they least expect it can be a welcome surprise or it can back fire. This one, although quite powerful, seems to be on the line. Your thoughts?

via doweirdo

31 comments:

danrev said...

it a worse idea that i never see...If u think that childrens make probably the shoes that u buy at less 1$ for hour...

Anonymous said...

No, I agree it's very powerful. Makes me wanna call them.

Anonymous said...

...I don't usually take the time to uncrumple and flatten out the wads of paper stuffed into a new pair of shoes. Apparently the presumption is that most people spend the time to unfold every piece of packing material. But I, for one, would never even see this ad, because the paper would have landed, still crumpled and undiscovered, right in the recycling bin.

writehand said...

I think it's a great idea. And true... maybe nobody will call the number, but the point is, that the message about child labour has come thru. The number only strengthens the feeling, that I actually can do something about this myself.

Furthermore, if there's a childs drawing in the shoe, instead of the ordinary newspaper-paper, I think that many, but definetly not all people, actually will unfold the drawing. I agree, that this is a weak point in the idea, but I love the idea anyway - and I think that it's pretty powerfull.

Anonymous said...

PLEASE! only in your priviledged state of mind will you consider child labor anything but cruel. Take away the factory, work, money, and leave them with even less than they have. This is idealistic advertisement driven by a less-than-knowledgable mind that lacks in researched statistics.

Make a difference where it counts, not where it only aspires to like-minded wannabes that amount to little to nothing. Give away your computer. Give away your sneakers. Live their lives if you really cared.

Anonymous said...

Not to rain on anybody's parade, but how would they get in the shoes? No shoe store would put up with it. You'd have to hire a team of covert shoe ninjas to pull this off.

Cool idea if you can pull it off.

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